Gizmo Ground

One of the biggest events the first day of SXSW 2011 wasn’t even an official part of the schedule. That’s right, we’re talking about the iPad 2 launch.

Apple has two Austin-area retail locations but in anticipation of all the gadget junkies (and Apple fanatics) at SXSW, the company decided to put up a temporary pop-up store to coincide with the launch of the iPad 2.

The line might have started off a bit slow but by 4:45PM it easily wrapped around the city block anchored by the makeshift Apple Store.

Gizmo Ground  was there to talk to line takers, many of whom spent the better part of the first day of SXSW in line. Check out this video to get a glimpse at what the action was like.

Music:
Artist: duckett
Song name: Another girl Instrumental
Source: Creative Commons, via freemusicarchive.org